START IT UP | Jessica Stillman

Jul 18, 2012

Your Desk Is Making You Stupid

Sitting around all day isn't just making you unhealthy. It might also be making you dumber.

Your desk, scientists reported recently, is trying to kill you.
According to the New York Times, scientists discovered that when we sit all day, "electrical activity in the muscles drops… leading to a cascade of harmful metabolic effects," and sadly even getting regular doses of exercise doesn't offset the damage. But now there's new evidence of the harm of sitting. Not only is it making you fatter, it might also be making you dumber.
Sabine Schaefer, a researcher at the Max Planck Institute for Human Development in Germany, recently looked at the effect of walking on working memory. Your mother may have warned you not to walk and chew gum at the same time, but when Schaefer compared the performance of both children and young adults on a standard test of working memory when they were sitting with when they were walking, her results contradicted mom's advice. The British Psychological Society's Research Digest sums up the research results:
The headline finding was that the working memory performance of both age groups improved when walking at their chosen speed compared with when sitting or walking at a fixed speed set by the researchers. This was especially the case for more difficult versions of the working memory task, and was more pronounced among the children than the adults. So, this would appear to be clear case of mental performance actually being superior in a dual-task situation.
Or in other words, rather than assume that walking while thinking splits your mental and physical resources, leaving less to devote to each, the scientists actually found "an increase in arousal or activation associated with physical activity… which then can be invested into the cognition," according to the paper reporting the research. Walking increases your resources of energy, which you can then invest in thinking.
Why didn't walking at "fixed speed" have the same effect on working memory as walking at the subjects' preferred pace? The scientists speculate that, "walking at the fixed speed, which was considerably slower than the preferred speed in both age groups, might simply not have been fast enough to increase arousal sufficiently to achieve an effect," or that the need to "pay some attention to adjusting one's walking speed to the speed of the treadmill" interfered with the main memory task.
Of course, not every mental activity can or should be performed while walking, but this new research reinforces anecdotal evidence and other research findings that suggest being too tightly chained to our desks is bad for our minds as well as our physical health. Science shows we often have creative breakthrough when our minds are disengaged from the problem we're wrestling with, hence the common experience of getting great ideas while relaxing in the shower.
Getting up for a walk or a jog is another way to achieve this sort of head space--after all, it worked for Einstein and Charles Darwin. (Beer, apparently, also helps.) Other studies have demonstrated that even five minutes outside in nature can improve your mood and self-esteem.

4 Ways to Build Your Social Capital by Ivan Misner

4 Ways to Build Your Social Capital

Get outside the cave, and into a network.

By Dr. Ivan Misner

comment email print article rss feed share on More »

Social capital works for everybody, not just people who purposely set out to become networkers.

A colleague of mine works in a profession—writing and editing—which entails minimal day-to-day interaction with others. He handles a limited number of projects, usually no more than two or three books at a time, and works long hours and days in isolation; he occasionally surfaces to communicate with an author or publisher about details. You might say he works in a cave with only a few air holes.

How does a cave dweller build social capital?

One day, this particular editor, feeling his isolation, crawled out of his cave to look for company. He joined a small band of writers and formed a professional writers’ organization. Energized, he joined their efforts to build the organization, attract new members, publish a newsletter, schedule presentations and speakers, arrange conferences with editors and agents, and even throw a few parties to lure other writers out of their caves, too.

All of this work was done by volunteers who were excited to build a service organization that would help writers network with one another and achieve success.

The organization grew and became the largest writers’ networking organization in the nation. While this was happening, my friend the editor made several new friends among the organization’s founding members. One of them told him of a job opening that turned into a 12-year position; this gave him steady income to support his family.

Another friend, a low-volume publisher of high-quality books, gave him several editing projects and, after his salaried job ended, gave him a full schedule of freelance work.

Many of the authors this publisher referred to the editor returned repeatedly with more projects. I was one of these authors, and have since worked on over a dozen books with the cave-dwelling editor.

Although the editor didn’t know it when he began this low-key form of networking, he was building social capital when he thought he was only having fun. Over the years, this social capital began flowing back to him in many different forms, with no direct connection to the benefits he had helped provide to other writers.

Relationships Are Currency

How many times have you seen an entrepreneur (maybe even yourself) go to a networking event, meet a bunch of people, then leave and never talk to them again?

Too often, right?

And it’s not because he doesn’t like them or ever want to see them again, but because he’s a busy—busy—person with so much going on that he can’t even remember what he had for breakfast, let alone reconnect with individuals he just met.

It’s a shame, because such new contacts are where future business is born. Don’t be misled; it’s not the number of contacts you make that’s important—it’s the ones you turn into lasting relationships. There’s quite a difference. Try making ten cold calls and introducing yourself. How well did that go?

Now call five people you already know and tell them you’re putting together a marketing plan for the coming year and you would appreciate any help they could provide, in the form of either a referral or new business.

Better results behind Door #2, right? Of course. You already had a relationship with these folks, and depending on how deep it was, most of them would be glad to help you.

So here’s the question: How can you deepen the relationships with people you already know to the point where they might be willing to help you out in the future? Here are four quick steps to get you moving in the right direction.

1. Give your clients a personal call. Find out how things went with the project you were involved in. Ask if there’s anything else you can do to help. Important: Do not ask for a referral at this point.


2. Make personal calls to all the people who have helped you or referred business to you. Ask them how things are going. Try to learn more about their current activities so you can refer business to them.


3. Put together a hit list of 50 people you’d like to stay in touch with this year. Include anyone who has given you business in the last 12 months (from steps 1 and 2) as well as any other prospects you’ve connected with recently. Send them cards on the next holiday.


4. Two weeks after you’ve sent them cards, call them and see what’s going on. If they’re past clients or people you’ve talked to before, now is the perfect time to ask for a referral. If they’re prospects, perhaps you can set up an appointment to have coffee and find out if their plans might include using your services.

See how easy that was? After a few weeks, you’ll have more than enough social capital to tap into the rest of the year.

Social capital is the international currency of networking, especially business networking. If you take as much care in raising and investing your social capital as you do your financial capital, you’ll find that the benefits that flow from these intangible investments not only will be rewarding in themselves but will multiply your material returns many times over.

Called the "father of modern networking" by CNN, Dr. Ivan Misner is a New York Times bestselling author.  He is the Founder and Chairman of BNI, the world's largest business networking organization.  For more writing by Dr. Misner, visit his blog at www.BusinessNetworking.com.

Tags: June 2011 Edition, networking, social capital